Web design agency
Web Design Proposal Template
Use this web design proposal template to scope a redesign, align stakeholders, price phases, and turn client approval into a signed agreement.
Talk to us about this templateWebsite Redesign Proposal
A focused plan to rebuild the website experience, conversion flow, and launch process.
Why now.
Northstar Kitchen Co. is ready for a website that reflects the quality of its hospitality work and turns more visitor interest into qualified project inquiries. Studio Atlas will redesign the public website around clearer positioning, faster discovery of services, and a more direct path from inspiration to consultation.
The problem & solution.
The current website looks dated, under-explains the service model, and makes prospective clients work too hard to understand pricing expectations, project fit, and next steps.
Studio Atlas will create a modern responsive site with refreshed messaging, redesigned core pages, improved inquiry flows, and launch-ready implementation support.
Success Metrics
- Qualified inquiry rate
- Current
- Baseline from current form
- Target
- 25 percent lift within 90 days
- Mobile page experience
- Current
- Needs improvement
- Target
- Good Core Web Vitals on priority pages
- Consultation fit
- Current
- Unqualified calls create scheduling drag
- Target
- Clearer project-fit questions before booking
How we engage.
A practical design-and-build process for a service business that needs both polish and measurable commercial clarity.
Client Dependencies
- Access to current analytics and inquiry data
- Timely feedback from one decision owner
- Approved brand assets and product photography
- Final legal copy for policies and disclaimers
What's in & out.
In Scope
- Discovery workshop and website audit
- Information architecture for core public pages
- Responsive visual design system for the website
- Copy direction for homepage, services, and inquiry flow
- Implementation support through launch
Out of Scope
- Paid advertising campaign management
- Custom ecommerce checkout development
- Ongoing content production after launch
- Third-party license fees
Success Prerequisites
- One consolidated feedback round per milestone
- Client provides photography or approves sourced imagery
- Launch access is available before the final sprint
What you'll receive.
- 01Discovery briefEnd of week 2
Audit findings, audience priorities, conversion opportunities, and recommended page structure.
- 02Website design systemEnd of week 5
Responsive components, typography, color direction, and reusable page sections for the redesigned site.
- 03Core page designs and build supportEnd of week 8
Homepage, services, about, case study, and inquiry-flow screens prepared for implementation.
- 04Launch checklistEnd of week 10
QA notes, content handoff, analytics checks, and launch-day support plan.
Phases, deliverables, allocations & dates.
- ·Discovery brief
- ·Website design system
- ·Core page designs and build support
- ·Launch checklist
Fees & schedule.
Net 15
Pre-approved expenses are billed at cost.
Fees
Audit, workshop, audience priorities, conversion map, and project brief.
Information architecture, wireframes, visual system, and responsive page designs.
Implementation handoff, staging review, QA, analytics checks, and launch support.
Two weeks of issue triage and conversion recommendations after launch.
Payment Schedule
Why this team.
Team Members
Leads positioning, design direction, and stakeholder reviews.
Owns page flows, responsive layouts, and prototype detail.
Case Studies
Redesigned a service-led website around clearer packages and a stronger consultation path.
Created a polished digital presence that unified editorial content, product storytelling, and lead capture.
Differentiators
- Senior-led design process with a single accountable creative owner
- Proposal, scope, timeline, and pricing aligned from the first draft
- Launch plan includes QA and measurement checkpoints
What could go wrong.
The fine print.
This proposal may be attached to a separate services agreement if the parties choose to execute one.
Client owns final approved website deliverables after all fees are paid. Studio Atlas retains ownership of reusable methods, tools, and pre-existing materials.
Either party may terminate with written notice. Work completed through the termination date remains payable.
Template questions
What should a web design proposal include?
A strong web design proposal should include the business problem, recommended approach, scope, deliverables, timeline, pricing, payment terms, and approval terms.
How do I price a website redesign proposal?
Use phased pricing tied to discovery, design, build, and launch work. That makes payment milestones easier to explain and reduces ambiguity around what is included.
Can I use this template for a small website project?
Yes. Keep the same structure, then trim the engagement plan, deliverables, and investment table to match the size of the client project.
Should a proposal include contract terms?
Include light commercial terms such as ownership, expiration, payment timing, and termination. A separate master services agreement can handle deeper legal terms.