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Free Training Proposal Template

A free corporate training proposal template with a needs assessment, curriculum design, cohort-based delivery plan, and a four-level evaluation framework.

Direct answer

A free corporate training proposal template with a needs assessment, curriculum design, cohort-based delivery plan, and a four-level evaluation framework.

Best for

  • Corporate training provider or L&D consultancy creating a client-ready proposal
  • Service teams that need training scope, pricing, timeline, and terms in one document
  • Visitors who want to fill a proposal template before creating an account
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Catalyst Learning Group
Proposal / Jul 30, 2026
Prepared for Beacon Health Systems

Leadership Development Program Proposal

A tailored leadership program to build management capability across Beacon Health Systems' emerging and mid-level leaders.

Goal
Below 15 percent for program participants
16 weeks
Prepared for
Casey Rowe
CHRO, Beacon Health Systems
Valid until
Aug 29, 2026
Summary

Twelve weeks of leadership training for twenty new managers

Beacon Health Systems is promoting clinical and operational staff into management roles faster than the organization can develop them, and the gap shows up in engagement scores, turnover in the first year of management, and inconsistent team performance across sites. Catalyst Learning Group will design and deliver a twelve-week leadership development program for the first cohort of twenty participants, then evaluate outcomes and refine the curriculum for future cohorts.

Your situation

Bring new manager turnover from 23 to under 15 percent

The Challenge

New managers are promoted based on clinical or technical expertise but receive little structured development in people management, resulting in inconsistent leadership practices, above-average first-year manager turnover, and declining engagement scores on teams led by recently promoted leaders.

Solution Overview

Catalyst Learning Group will assess the specific capability gaps in the current management population, design a cohort-based program that blends workshops with on-the-job application, deliver the first cohort, and measure outcomes against baseline data to refine the curriculum for scale.

Success Metrics

  • Team engagement scores
    Current
    Below organizational average for teams with managers promoted in the last 18 months
    Target
    Cohort participants' teams reach or exceed the organizational average within two quarters
  • First-year manager retention
    Current
    23 percent voluntary turnover within 12 months of promotion
    Target
    Below 15 percent for program participants
  • Leadership capability self and manager assessment
    Current
    No structured baseline exists
    Target
    Measurable improvement on the post-program multi-rater assessment versus pre-program baseline
Approach

Managers practice new skills in real work between workshops

Methodology
The engagement runs in four phases: needs assessment, curriculum design, delivery of the first cohort, and evaluation and iteration. The program uses a blend of facilitated workshops, peer learning circles, and structured on-the-job assignments so that participants practice new skills in their real work context between sessions.
Description

A cohort-based learning model that pairs facilitated instruction with applied practice, so participants build habits rather than just absorb content.

Client Dependencies

  • Access to engagement survey data and manager turnover records for the baseline assessment
  • Participant nominations finalized at least two weeks before cohort launch
  • Participants' managers commit to supporting on-the-job application assignments
  • A dedicated HR program coordinator for logistics and communication
Scope

Six half day workshops plus assessments and an evaluation report

In Scope

  • Needs assessment including stakeholder interviews and data analysis
  • Custom curriculum design for the target population
  • Facilitation of six half-day workshops over twelve weeks
  • Peer learning circle design and facilitation guides
  • Pre and post program multi-rater assessment administration
  • Post-cohort evaluation report with recommendations for future cohorts

Out of Scope

  • Executive coaching or one-on-one development for individual participants
  • HR policy redesign or performance management system changes
  • Delivery of subsequent cohorts beyond the first
  • Technology platform selection or LMS implementation

Success Prerequisites

  • Baseline engagement and turnover data is available for the needs assessment
  • Participants are released from operational duties for workshop days
  • Participants' direct managers attend a one-hour orientation session on their role in supporting the program
Plan

First cohort runs from assessment to evaluation in 16 weeks

Duration
16 weeks
Phases
4
Start
Aug 4, 2026
End
Nov 17, 2026
Deliverables by phase
Phase
Deliverables
01
Needs assessment
Wk 1-3 · 3 wks
  • ·
    Needs assessment report
02
Curriculum design
Wk 4-6 · 3 wks
  • ·
    Curriculum and facilitator guides
03
Delivery (cohort 1)
Wk 7-14 · 8 wks
  • ·
    Cohort 1 delivery
04
Evaluation and iteration
Wk 15-16 · 2 wks
  • ·
    Evaluation report and iteration plan
Why us

We halved new manager turnover at a healthcare provider

Team Members

Jordan Ellis
Program Director

Leads the needs assessment, curriculum architecture, and overall program design and evaluation.

Dana Sorensen
Lead Facilitator

Delivers workshops, facilitates peer learning circles, and provides ongoing participant support.

Case Studies

Multi-site healthcare provider

Designed and delivered a management foundations program for 45 newly promoted clinical managers across four sites.

First-year manager turnover dropped from 28 percent to 14 percent, and team engagement scores improved by 11 points on average.
Regional professional services firm

Built a peer learning model for mid-level managers that paired structured workshops with cross-functional learning circles.

Participants rated the applied practice components as the highest-value element, and 90 percent of managers reported using at least three new practices six months later.

Differentiators

  • Programs are built on the client's actual data, not a generic leadership model applied to every organization
  • Every workshop includes structured on-the-job application so participants practice in their real work context
  • Evaluation is built into the design from the start, not bolted on at the end to justify the spend
Investment

One fixed price for the first cohort, end to end

Total investment
$32,000
Pricing model
Fixed
Engagement term
Aug 4, 2026 to Nov 17, 2026 (16 weeks)
Payment terms

Net 15

Expense policy

Pre-approved travel and venue expenses are billed at cost.

Fees

01
Needs assessment

Stakeholder interviews, data analysis, capability gap mapping, and program design recommendation.

One-Time
$5,000
02
Curriculum design

Six-workshop curriculum, facilitator guides, on-the-job assignments, and assessment instruments.

One-Time
$10,000
03
Delivery (cohort 1)

Facilitation of six half-day workshops, peer learning circle support, and ongoing participant guidance.

One-Time
$12,000
04
Evaluation and iteration

Post-program assessment, feedback synthesis, outcome analysis, and curriculum refinement recommendations.

One-Time
$5,000

Payment schedule

01
Proposal acceptance
40
$12,800
02
Cohort 1 midpoint
35
$11,200
03
Engagement completion
25
$8,000
Next steps

Needs assessment begins with your engagement and turnover data

  1. 1
    Accept the proposal and name an HR program coordinator
    Beacon Health Systems
  2. 2
    Share engagement survey data and manager turnover records
    Beacon Health Systems
  3. 3
    Schedule stakeholder interviews for the needs assessment
    Catalyst Learning Group

Source ledger

ScopeNeeds assessment including stakeholder interviews and data analysis Custom curriculum design for the target population Facilitation of six half-day workshops over twelve weeks
DeliverablesNeeds assessment report Curriculum and facilitator guides Cohort 1 delivery
Pricing$32,000 across 4 priced line items.
TimelineNeeds assessment: 3 weeks Curriculum design: 3 weeks Delivery (cohort 1): 8 weeks
TermsEither party may terminate with written notice. Work completed through the termination date remains payable.

What's inside this free training proposal template

This training proposal template is a complete, editable example for corporate training providers and L&D consultancies scoping a leadership development or skills training program. It covers a needs assessment, curriculum design, cohort-based delivery, and an evaluation framework.

  • Needs assessment with stakeholder interviews
  • Curriculum design with learning objectives
  • Cohort-based delivery schedule and facilitator plan
  • Evaluation framework: satisfaction, learning, behavior, results
  • Milestone payments across design and delivery phases

How to use this training proposal template

Preview the full example above, then open it in InkDraft to make it yours. Replace the sample program with your actual curriculum, adjust the delivery format and cohort schedule, and set the evaluation criteria. When the proposal reads the way you want it, send it for review and signature or export a PDF.

Template questions

What should a training proposal include?

A strong training proposal covers the needs assessment, learning objectives, curriculum design, delivery format and schedule, facilitator qualifications, evaluation methods (reaction, learning, behavior, results), and pricing with milestones tied to design and delivery phases.

How do you price corporate training?

Price by program phase: needs assessment, curriculum design, delivery (per cohort or per session), and evaluation. Per-participant pricing is an alternative for standard programs. This template uses fixed pricing with milestone payments.

Should a training proposal include evaluation metrics?

Yes. Define how you will measure impact at each level: participant satisfaction, knowledge transfer, behavior change, and business results. Without evaluation, neither side can tell whether the training worked.

What should be out of scope in a training proposal?

Typically participant travel and accommodation, LMS licensing, ongoing coaching beyond the agreed program, and content localization for additional languages.