Social media agency
Free Social Media Proposal Template
A free social media proposal template for agencies and freelancers. Outline channel strategy, content cadence, community management, deliverables, and retainer pricing.
Talk to us about this templateSocial Media Management Proposal
A retainer plan for ongoing social strategy, content production, and community management.
Why now.
Harbor & Hearth has a loyal following but an inconsistent social presence that does not keep pace with its retail growth. Tidewell Social will run social media end to end across the brand's priority channels, owning strategy, content production, publishing, and community management so the team can show up daily with a clear voice and turn engaged followers into repeat customers.
The problem & solution.
Posting is sporadic, the visual style drifts between channels, comments and messages go unanswered for days, and there is no reporting that ties social activity to store traffic or online sales.
Tidewell Social will provide a managed monthly retainer covering a documented content strategy, a steady cadence of original posts and short-form video, active community management, and monthly reporting against agreed targets.
Success Metrics
- Average engagement rate
- Current
- 1.4 percent across channels
- Target
- 3 percent within two quarters
- Qualified follower growth
- Current
- Flat month over month
- Target
- 8 to 10 percent net monthly growth
- Community response time
- Current
- 24 to 48 hours
- Target
- Under 4 hours on business days
How we engage.
A repeatable retainer rhythm that keeps content consistent while staying responsive to trends, launches, and seasonal moments.
Client Dependencies
- Access to brand assets, logos, and product information
- A single point of contact for monthly approvals
- Timely sharing of promotions, launches, and store news
- Permissions to publish on the brand's social accounts
What's in & out.
In Scope
- Channel strategy and monthly content calendar
- Original graphics and short-form video production
- Scheduled publishing across priority channels
- Daily community management and message triage
- Monthly performance reporting and review call
Out of Scope
- Paid advertising budget and ad account management
- Influencer contracts and paid sponsorships
- Full website or ecommerce development
- Stock footage, music, or font license fees
Success Prerequisites
- One consolidated approval round per content batch
- Brand provides product photography or approves sourced imagery
- Account and publishing access granted before the first cycle
What you'll receive.
- 01Social strategy playbookEnd of week 2
Channel plan, audience profiles, voice guidelines, content pillars, and posting cadence for Instagram, TikTok, and LinkedIn.
- 02Monthly content calendar and assetsMonthly, ongoing
Approved monthly calendar plus 16 to 20 original posts and 6 short-form videos produced and scheduled each cycle.
- 03Community management coverageOngoing
Daily monitoring, replies, and message triage on business days with an escalation path for sensitive issues.
- 04Monthly performance reportFirst week of each month
Reach, engagement, follower growth, top content, and recommendations reviewed on a monthly call.
Phases, deliverables, allocations & dates.
- ·Social strategy playbook
- ·Monthly content calendar and assets
- ·Community management coverage
- ·Monthly content calendar and assets
- ·Community management coverage
- ·Monthly performance report
- ·Monthly performance report
Fees & schedule.
Net 15
Pre-approved expenses such as stock media or app subscriptions are billed at cost.
Fees
Ongoing strategy upkeep, monthly content calendar, post and short-form video production, publishing, community management, and reporting across the six-month term.
One-time channel audit, voice and pillar definition, and the initial strategy playbook.
Payment Schedule
Why this team.
Team Members
Leads strategy, monthly planning, and the brand relationship.
Owns graphics, short-form video, and the production calendar.
Case Studies
Rebuilt a neglected social presence around a consistent visual system and a steady short-form video cadence.
Took over daily community management and seasonal content for a fast-growing direct-to-consumer brand.
Differentiators
- A dedicated content lead, not a rotating queue of freelancers
- Community management with real response-time commitments
- Reporting that ties social activity to business outcomes
What could go wrong.
The fine print.
This proposal may be attached to a separate services agreement if the parties choose to execute one.
Client owns the published content produced under this retainer once fees for the relevant period are paid. Tidewell Social retains ownership of its templates, processes, and pre-existing materials.
Either party may terminate with 30 days written notice. Fees for the active month and work completed through the termination date remain payable.
Template questions
What should a social media proposal include?
A strong social media proposal covers your channel strategy, content pillars and posting cadence, community management, clear deliverables, a timeline, measurable targets, and transparent pricing. Spell out what is in scope and out of scope so the client knows exactly what they are buying.
Should I price social media work as a monthly retainer or a one-time project?
Ongoing strategy, content production, and community management fit a monthly retainer because the work is continuous. A one-time project price works better for a discrete deliverable like an audit or a campaign. Many agencies combine a small one-time onboarding fee with a recurring monthly retainer.
How do I set measurable targets in a social media proposal?
Anchor each goal to a current baseline and a realistic target over a defined period, such as engagement rate, net follower growth, or community response time. Stating both the starting point and the target keeps expectations honest and gives you a clear standard for monthly reporting.
What deliverables should a social media management proposal list?
Typical deliverables are a strategy playbook, a monthly content calendar with a set number of posts and short-form videos, ongoing community management with response-time commitments, and a monthly performance report. Listing quantities and cadence prevents scope disputes later.