Social media agency
Free Social Media Proposal Template
A free social media proposal template with a channel strategy, content cadence, community management, deliverables, and retainer pricing for agencies.
Direct answer
A free social media proposal template with a channel strategy, content cadence, community management, deliverables, and retainer pricing for agencies.
Best for
- Social media agency creating a client-ready proposal
- Service teams that need social-media scope, pricing, timeline, and terms in one document
- Visitors who want to fill a proposal template before creating an account
Social Media Management Proposal
A retainer plan for ongoing social strategy, content production, and community management.
- Prepared for
- Jamie OkaforHead of Brand, Harbor & Hearth
- Valid until
- Jun 17, 2026
Daily social presence that turns followers into repeat customers
Harbor & Hearth has a loyal following but an inconsistent social presence that does not keep pace with its retail growth. Tidewell Social will run social media end to end across the brand's priority channels, owning strategy, content production, publishing, and community management so the team can show up daily with a clear voice and turn engaged followers into repeat customers.
Lift engagement from 1.4 to 3 percent in two quarters
Posting is sporadic, the visual style drifts between channels, comments and messages go unanswered for days, and there is no reporting that ties social activity to store traffic or online sales.
Tidewell Social will provide a managed monthly retainer covering a documented content strategy, a steady cadence of original posts and short-form video, active community management, and monthly reporting against agreed targets.
Success Metrics
- Average engagement rate
- Current
- 1.4 percent across channels
- Target
- 3 percent within two quarters
- Qualified follower growth
- Current
- Flat month over month
- Target
- 8 to 10 percent net monthly growth
- Community response time
- Current
- 24 to 48 hours
- Target
- Under 4 hours on business days
Each month opens with planning and closes with a review
A repeatable retainer rhythm that keeps content consistent while staying responsive to trends, launches, and seasonal moments.
Client Dependencies
- Access to brand assets, logos, and product information
- A single point of contact for monthly approvals
- Timely sharing of promotions, launches, and store news
- Permissions to publish on the brand's social accounts
Original posts and video plus daily replies to your community
In Scope
- Channel strategy and monthly content calendar
- Original graphics and short-form video production
- Scheduled publishing across priority channels
- Daily community management and message triage
- Monthly performance reporting and review call
Out of Scope
- Paid advertising budget and ad account management
- Influencer contracts and paid sponsorships
- Full website or ecommerce development
- Stock footage, music, or font license fees
Success Prerequisites
- One consolidated approval round per content batch
- Brand provides product photography or approves sourced imagery
- Account and publishing access granted before the first cycle
Strategy in two weeks then monthly content for six months
- ·Social strategy playbook
- ·Monthly content calendar and assets
- ·Community management coverage
- ·Monthly content calendar and assets
- ·Community management coverage
- ·Monthly performance report
Our team tripled engagement for a regional retailer
Team Members
Leads strategy, monthly planning, and the brand relationship.
Owns graphics, short-form video, and the production calendar.
Case Studies
Rebuilt a neglected social presence around a consistent visual system and a steady short-form video cadence.
Took over daily community management and seasonal content for a fast-growing direct-to-consumer brand.
Differentiators
- A dedicated content lead, not a rotating queue of freelancers
- Community management with real response-time commitments
- Reporting that ties social activity to business outcomes
Six months, with the retainer billed monthly
Net 15
Pre-approved expenses such as stock media or app subscriptions are billed at cost.
Fees
One-time channel audit, voice and pillar definition, and the initial strategy playbook.
Initial content calendar, first batch of posts and short-form videos, publishing cadence setup, and community engagement baseline.
Monthly content calendar, post and short-form video production, publishing, community management, quarterly review, and reporting.
Payment schedule
Onboarding and the channel audit begin after acceptance
- 1Accept the proposal and pay the onboarding feeHarbor & Hearth
- 2Grant publishing access to your social accountsHarbor & Hearth
- 3Audit current channels and draft the strategy playbookTidewell Social
Source ledger
What's inside this free social media proposal template
This social media proposal template is a complete, editable example for agencies and freelancers pitching ongoing social media management. It covers channel strategy, content pillars and posting cadence, community management, measurable targets with current baselines, and retainer pricing with a one-time onboarding fee. Use it as a starting structure, then replace the sample content with your engagement specifics.
- A channel strategy with content pillars and posting cadence
- Community management scope and response-time commitments
- Measurable targets anchored to current baselines
- Monthly reporting with named metrics
- Retainer pricing with a separate onboarding fee
How to use this social media proposal template
Preview the full example above, then open it in InkDraft to make it yours. Replace the sample channels and cadence with your actual strategy, adjust the targets and reporting metrics, and set the retainer fee. When the proposal reads the way you want it, send it for review and signature or export a PDF.
Template questions
What should a social media proposal include?
A strong social media proposal covers your channel strategy, content pillars and posting cadence, community management, clear deliverables, a timeline, measurable targets, and transparent pricing. Spell out what is in scope and out of scope so the client knows exactly what they are buying.
Should I price social media work as a monthly retainer or a one-time project?
Ongoing strategy, content production, and community management fit a monthly retainer because the work is continuous. A one-time project price works better for a discrete deliverable like an audit or a campaign. Many agencies combine a small one-time onboarding fee with a recurring monthly retainer.
How do I set measurable targets in a social media proposal?
Anchor each goal to a current baseline and a realistic target over a defined period, such as engagement rate, net follower growth, or community response time. Stating both the starting point and the target keeps expectations honest and gives you a clear standard for monthly reporting.
What deliverables should a social media management proposal list?
Typical deliverables are a strategy playbook, a monthly content calendar with a set number of posts and short-form videos, ongoing community management with response-time commitments, and a monthly performance report. Listing quantities and cadence prevents scope disputes later.